MTN Project Fame’s unbeatable milestone in UK, US, Canada and Africa
One would be right to affirm that consistency,
creativity and professionalism have been the hallmark of the ongoing MTN
Project Fame 7.0. Little wonder why the TV broadcast and online channels of the
show have gathered a huge global followership in such a short span. About
a week ago, the cumulative views on YouTube hit a stunning figure of 4.7
million. A breakdown of the statistics shows that 1.7 million was recorded this
season, with a large chunk of the traffic coming from the United States, United
Kingdom, and Canada.
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| Tiwa Savage performing at the Opening Gala |
Within the Africa continent, in faraway Egypt,
South Africa and neighbouring countries like Cameroon and Ghana, according to
Malike Dorothy, the publisher of Treasure Diary, a magazine published in
Central Africa, the reality show has grown to be a popular family entertainment
and the winners are held in high regard. Little wonder, Chidinma Ekile, the
Season 3 winner of the musical academy, won the KORA award for the Best Artiste
(female category), in 2013, in Abidjan.
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| When the contestants visited the Children Development Centre in Surulere, Lagos |
Commendably, the online video view time in
minutes has grown to 13 million. This is historical and a testament to how much
satisfaction families are deriving from the show in the digital era. With this
season producing brilliant performances, week-in week-out, and viewers debating
who will emerge the eventual winners between Emeka, Geoffrey, Christian, Ruky,
Clement, Debbie, Ugo and Dianella, the total view time is expected to grow exponentially
in the days ahead.
That said. The popularity of the show among
global audience has made it the biggest in Africa. Its productivity rate in
terms of past contestants who made it into mainstream music industry has also
made the platform the choice of talented West African youths who aim to make a living
through entertainment.
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| Awilo Logomba performing at the opening night in August |
Some of the milestones achievement can be
traced to the undying passion exhibited by MTN, the reality show’s sponsor.
Over the years, MTN has distinguished itself as a brand that seeks to create a
better life for its host communities. This, it has made possible through the
various platforms it creates to reach out to the youth whose talents it seeks to nurture
either through football and scholarship programmes, dance competitions or music
academy like Project Fame.
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| The finalist, among whom the winners will emerge |
