Watch out, LinkedIn.
Facebook launched a new Social Jobs
application on Wednesday in partnership with the Department of Labor and
several leading career websites, including Monster.com, BranchOut and
Jobvite.
The job board is intended to “leverage social media to
connect great jobs with great candidates,” Facebook said in a statement
announcing the Social Jobs app. There are currently more than 1.7
million job listings featured in the Facebook app.
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The
app itself is fairly straightforward to use. Job hunters can search for
a job by keyword, industry and
location, and sift through the results
that are pulled from each of the partner career websites. There is also
an option to pull up veteran-friendly job results.
Facebook
released a Social Jobs hub a year ago, which provided educational
content and tools for job hunters from the Department of Labor, the
National Association of Colleges and Employers and other organizations
that partnered with the social network on the initiative. Some
speculated at the time that this would pave the way for Facebook to
launch a proper job board.
There’s no doubt that Facebook could
leverage these partnerships with job sites and its massive user base of
more than one billion to create a powerful job listings service. The
bigger question though is whether it poses a threat to LinkedIn as a
recruiting engine, which is where LinkedIn makes most of its money.
LinkedIn has spent years building up relationships with headhunters and
providing them with premium tools to scout for talent on the social
network. To compete on that front, Facebook would need to do more than
just aggregate listings from other job sites.
Still, as Facebook
points out in its announcement, one study has found that half of
employers already use Facebook in the hiring process, so there’s
certainly potential.
LinkedIn investors clearly think there’s
cause for concern. The company’s stock dipped immediately after Facebook
announced the news, and was down more than 2% on the day as of
publication.
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