US Internet giant Google is scrambling to deliver pay
television online and has met with some content providers on licensing,
the Wall Street Journal reported on Tuesday.
“If the Web
giant goes ahead with the idea, it would join several other companies
planning to offer services that deliver cable TV-style packages of
channels over broadband connections,” the Journal reported.
“Intel
Corp. and Sony Corp. are both working on similar offerings, while Apple
Inc. has pitched various TV
licensing ideas to media companies in the
past couple of years,” the report said.
Google’s effort, if successful, has the potential to seriously undermine the current pay-cable television “ecosystem,” it added.
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