Google-owned Motorola has announced a phone that is "always listening" for the owner's voice commands.
Saying "OK Google now..." will prompt the Moto X's Touchless Control system to listen for instructions.
The phone will be manufactured in the US, with customers given extensive customisation options.
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The device is the first to have been designed from scratch since Google's $12.5bn (£7.9bn) takeover of Motorola last year. Industry analysts said the release could prove disruptive to the Android market, as many other manufacturers using Google's operating system are struggling to turn a profit. The hardware will be manufactured in the US at a newly-built plant in Texas, making Motorola the latest in a growing number of
firms keen to bathe in positive "Made in USA" public relations. It also means customers can change their customisation options - with multiple colourings, and personalised engravings to be on offer.
The company said there were over 2,000 possible combinations for what could be created.
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