Google Reveals New Search Update
Google has unveiled an upgrade to the way it interprets users' search requests.
The new algorithm, codenamed Hummingbird, is the first major upgrade for three years.
It has already been in use for about a month, and affects about 90 percent of Google searches.The search giant was short on specifics but said at a presentation on Thursday, that Hummingbird is especially useful for longer and more complex queries.
Google stressed that a new algorithm is important as users expect more natural and conversational interactions with a search engine - for example, using their voice to speak requests into mobile phones, smart watches and other wearable technology.
Hummingbird is focused more on ranking information based on a more intelligent understanding of search
requests, unlike its predecessor, Caffeine, which was targeted at better indexing of websites.
It
is more capable of understanding concepts and the relationships between
them rather than simply words, which leads to more fluid interactions.
