How Tiwa Savage Helped And Killed Mocheddah's Music Career
Mocheddah held alot of promises in the Nigerian music industry in 2010. She released her debut album ''Franchise Celebrity '' with 2 hit singles Koma Roll & If You want me, bagged an MTV Award for BEST NEW ACT & Channel O Music Award. She did some collabos around Africa and the continent was watching out for her as the NEXT POP SUPERSTAR. The sky was her starting point and her music career was booming. All these were made possible by her label KNIGHTHOUSE.
During that time, Mocheddah was arguably the biggest female artiste in Nigeria. Tiwa Savage was still upcoming likewise Wizkid. In 2011, she released another hit single SEE ME ft Phenom which rocked the airwaves in Nigeria & around Africa. And her market started selling seriously. After this, she seemed to disappear from the industry. Then came 2012 when we started hearing rumours that Mocheddah has parted ways with Knighthouse her record label. The rumour became a reality cos she truly left and established her
own label CHEDDAH MUSIC. This move started her decline in the industry cos she shot herself in the foot. Being a CEO of a record label and an artiste at the same time wasn't easy.
She went ahead to release 3 singles after being away from the industry for so long. She shot the video for LOUDER, one of the singles but lo and behold both the classy video and the singles did not do well in the market because it seems fans have started to sleep on her by then. The reason being that when she left the industry for a while, Tiwa Savage came back from America and claimed the throne from her as NIGERIA'S QUEEN OF POP. And she amassed so much fans that Mocheddah's original fans started forgetting her. Cos during Mocheddah's exit, Nigeria was lacking a POWER FEMALE ARTISTE and Tiwa Savage came at the right time.
In September 2012, Mocheddah made another attempt at breaking into Mainstream Music in Nigeria by releasing another single COMING FOR YOU ft May D. The song did relatively well but since there was no video for it, it fizzled out. Since then, Mocheddah seems to have gone into oblivion. Nothing was heard about her in the music industry again.
Personally I think Mocheddah made a very big mistake by leaving Knighthouse Record. Though I didn't know what caused the separation, but I think she should have stayed for the sake of her career. By now, she would have been so BIG in the Industry. I guess other upcoming artistes should learn from her story.
Watch LOUDER video below:
