Facebook has said that it is changing the name of its two most popular
apps, Instagram and WhatsApp, this new development is to better disclose
its ownership of the apps, Techplace24.com learnt.
After the effect, Instagram will be known as “Instagram from Facebook” while WhatsApp will become “WhatsApp from Facebook.”
The
re-branding effort was discovered on Friday by journalists at The
Information, and was then confirmed by representatives of Facebook.
A
spokesperson told The Information; “We want to be clearer about the
products and services that are part of Facebook.” Also, sources told the
publication that they were recently notified of the changes and appear
to be coming as a result of antitrust regulators scrutinizing the
company’s holdings.
According to those sources, the app’s name
will stay the same on the homescreen of phones and tablets, however
their names will change in the App Store for people first downloading
them, a move the company has previously made with its virtual
reality-focused sub-division, Oculus.
Tech Radar says, a number
of outlets are pointing out that this re-branding effort has been a
longtime coming in fact, blogger Jane Manchun Wong tweeted about it back
in March, just a few months after the founders of the company resigned
citing a decreasing lack of autonomy.
According to The Wall
Street Journal, while it’s unclear if the move is a government mandate
from the FTC an entity that, was investigating Facebook’s acquisition of
the companies in a potential antitrust case it appears to be connected.
Admittedly,
Facebook doesn’t stand much to gain by putting its name on the apps:
It’s already a household name, and one that has become associated with
privacy scandals. Putting Facebook’s name on its two most popular apps
certainly won’t make those apps any more popular than they are already
and could possibly cause users to be more wary about the security and
privacy of those apps.
Facebook has yet to say when the changes will go into effect, however we’ll continue to monitor the situation as it develops.
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